Ride of Pride

Ride of Pride Driver  

Ride of Pride Driver

Chuck Ceccacci is the 2013 Ride of Pride Driver. He has worked at Schneider since 1997 and served in the U.S. Marine Corps for nine years.

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Supporting Military Veterans  

Supporting Military Veterans

For 13 months the Ride of Pride Truck will attend various veteran functions, parades and other military functions to help show our support.

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Reactions to the Truck  

Reactions to the Truck

We just can’t stop admiring the beauty and meaning of the truck. It receives honks and waves each day. People deeply connect with this truck.

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History of the Ride of Pride

The Ride of Pride program originated in 2001, when Ed Keeter, a shift manager and U.S. veteran at Freightliner’s manufacturing plant in Cleveland, NC, proposed the project as a way to honor military veterans. Initially the idea was to decorate a Freightliner truck and drive it to the local veterans’ hospital for a visit. However, Freightliner’s employees embraced the idea wholeheartedly that it quickly became part of a national effort and includes participating in the annual Ride for Freedom, a procession through Washington, D.C. each Memorial Day.

“Schneider has shown great commitment to the U.S. military since its very beginning. Through the years, Schneider has developed a number of programs for military personnel and has been recognized as a national leader in supporting the military. Freightliner is proud to share this special vehicle with a carrier that feels as strongly about those who serve as we do.” – Mike McCurry, Freightliner Cleveland, N.C., plant manager

After the first year’s overwhelming success, Freightliner began awarding a military-themed Ride of Pride truck each year to a trucking company. Because of Schneider’s ongoing commitment to the military, Freightliner has awarded a record six Ride of Pride trucks to its fleet.

Ride of Pride Fleet

Schneider has a fleet of six Ride of Pride tractors, including the only Canadian military-themed unit ever produced.


2013 Ride of Pride TruckThe 2013 Schneider Ride of Pride truck, a Freightliner Cascadia™, has a fully customized patriotic decal scheme, including the American flag, the Bald Eagle, military camouflage, the POW/MIA logo and the words “Those who serve deserve honor, respect, thanks” prominently displayed on the orange Schneider cab.

Chuck Ceccacci has been named the driver of this year’s Ride of Pride. Ceccacci, who has worked at Schneider since 1997, served in the U.S. Marine Corps for nine years and is based out of the company’s Atlanta Operating Center.

“I love my country and the time I’ve spent in the military. I feel honored to have been chosen as the 2013 Ride of Pride driver. It’s an overwhelming feeling. I’ve been given a once-in-a-lifetime opportunity to represent our veterans, including my father who served in the Vietnam War, and my grandfather in World War II and the Korean War.” Chuck Ceccacci



The 2012 Ride of Pride is the 10th edition, Rolling Thunder, “Ride of Pride” Cascadia tractor. The truck is decaled with designs that honor Veterans, POW-MIA and other service members of the United States military – past and present.

Employees of Freightliner who built the Ride of Pride also designed the custom graphics that adorn the tractor. With the American flag as a backdrop, a large bald eagle looks menacingly from the tractor’s side; the words “Home of the Free, Because of the Brave” written large around it. More graphics adorn the hood and the airfoil over the cab. The POW-MIA flag symbol is prominent, as is the Wounded Warrior logo on the side fairing. The words “honoring all who have served” are displayed on the side fairing as well.

The Cascadia is equipped with a Detroit® DD-15 diesel engine and the Meritor “OnGuard” Collision Safety System that warns the driver when the tractor is too close to the vehicle in front and takes collision avoidance measures, including reducing throttle, activating the engine brake and applying the vehicle brakes if the driver doesn’t respond in time.



As the United States marked the tenth anniversary of 9/11, Schneider was deeply honored to be selected as the recipient of a Ride of Pride truck. The one-of-a-kind Freightliner Cascadia is fully customized with symbols of America and the armed forces decaled on the orange Schneider cab. As with all Ride of Pride trucks, the 2011 model was designed by employees of Freightliner’s manufacturing plant to show support for active duty personnel, retirees, families who have lost someone in service to the country, prisoners of war and those still missing in action.

The addition of the 2011 U.S. Ride of Pride to our fleet motivated Schneider’s Canadian associates to work for a Ride of Pride that salutes Canada’s Armed Forces. With Freightliner’s help, the first-ever Canadian Ride of Pride was born. The one-of-a-kind Freightliner Cascadia is fully customized with symbols of Canada’s armed forces decaled on the orange Schneider cab. It was designed to show support for active duty personnel, retirees and families who have lost someone in service to the country. The words “Lest We Forget” and “We Support Our Troops” are written in English and French respectively, recognizing the two official languages of Canada.



The 2008 Ride of Pride truck is a one-of-a-kind Freightliner Cascadia, fully customized with symbols of the United States and the U.S. armed forces decaled on the orange Schneider cab. The truck was designed by employees at Freightliner’s manufacturing plant, just like the six Ride of Pride versions before it.



The Ride of Pride VI is a Freightliner Cascadia, a truck model launched in May 2007. The design features images of a bald eagle, an American flag, a POW-MIA logo and military campaign ribbons from World War I to the Global War on Terror.


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