How to Be Successful at a College Career Fair

By Sarah Campillo Jan 31, 2017
Schneider Career Fair Booth

The college recruiting season is in full swing! As a college student, you might be asking yourself how to be successful at a college career fair. Use this career fair planning guide to make sure you are as prepared as possible, and check out all the recruiting events Schneider recruiters will be attending.

9 tips to make the most of your career fair:

  1. Create a resume – A resume is the most important thing you can have prepared for the career fair. Make sure to have your Career Services department or a professor review it before going to the fair. Resumes should also be printed on resume paper and kept to one page.
  2. Dress professional – Make sure to dress business professional in a suit when you attend career fairs. If you don’t have anything in your closet that might be as professional as you would like, ask your family or friends if you could borrow something. You can also see if your college offers a career closet to get a professional dress item from them.
  3. Start going to career fairs as a freshman – The sooner you can connect and network with individuals, the better. It is competitive out there, so make sure to get a jump on it. Companies often start interviewing freshmen for their summer programs, like Schneider’s internship program.
  4. Research the companies attending fairs – It’s imperative you have a purpose for going to the fair. If it is looking for an internship or full-time opportunity, research what companies will be attending the fairs, what they have to offer and what they expect from career fair attendees.
  5. Connect with the employers on social media – A lot of times, the company’s culture and associates are showcased on a company’s social media networks. See what the company’s culture is like and that it suits what you are looking for. Each social media channel can provide a different taste, so check out as many as you can (like Schneider’s 14 different accounts).
  6. Connect with recruiters on LinkedIn – If you know the names of the representatives at the college career fair, try to connect with them on LinkedIn ahead of time. That way you can find something in common to talk about when you approach them at the fair.
  7. Be approachable – Don’t be nervous! Employers are excited to talk to you and want the opportunity to give you a chance at their company.
  8. Send thank you emails after the fair – Once you have connected with an employer you like, ask for their business card. A personal business card is the best giveaway you can receive from a career fair. After you leave the fair, make sure to send a thank you email to those individuals that you enjoyed talking with. It’s smart and respectful to thank an employer for taking the time to come to your college and connect with you.
  9. Have fun! – College career fairs are all about having fun! Relax, smile and remember – most employers were at the same spot you were in school!

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About the Author

Sarah Campillo IMG

Sarah is a graduate of St. Norbert College and has been working for Schneider since June 2008 upon her college graduation. She has held several different roles in the company within Schneider Transportation Management (STM) and most recently over the last few years as Schneider’s Corporate Campus Recruiter.

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