Social Media Strategist
- Work model:
- Hybrid
- Location:
- Green Bay, WI, USA
- Shift:
- First shift
- Schedule:
- Full time; Monday - Friday, 8:00 a.m. - 5:00 p.m.
Job overview:
Schneider is seeking a Social Media Strategist in Green Bay to develop and execute processes that expand Schneider’s social media networks and online communities to create a positive, engaged and loyal audience. The Social Media Strategist will foster authentic connections with followers, brand advocates and key community members, ensuring alignment with values and strategic goals.
Responsibilities:
- Facilitate meaningful conversations, spotlight community members and create an inclusive environment where participants feel seen, heard and valued.
- Drive Schneider’s social media strategy and brand advocacy marketing plan to achieve business goals.
- Monitor social media trends, tools and applications and appropriately apply that knowledge to modify usage of social media.
- Experiment with new and alternative ways to leverage platforms and activities for greater reach, visibility and engagement.
- Draft and execute launch and transition plans to successfully implement new social and brand advocacy strategies.
- Partner with content creators, marketing teammates and community members to source and amplify user-generated content that highlights community stories and successes.
- Collaborate with the paid advertising team to execute holistic social strategies.
- Manage messaging and comments with customers, drivers and other stakeholders in a timely, professional and solution-oriented manner.
- Act on behalf of the Schneider brand to be the voice to the social media community.
- Identify and nurture relationships with key community members, brand advocates and influencers to foster long-term loyalty and advocacy.
- Analyze digital marketing plans and social media strategies to identify areas of opportunity.
- Provide regular reports and insights to stakeholders on community growth, engagement and key opportunities for connection.
Skills and qualifications:
- Associate degree in marketing or related field.
- A minimum of 2 years of experience managing social media platforms and online communities for a brand or organization.
- Demonstrated success in building and expanding social networks and fostering an engaged, loyal audience.
- Expert in social media platforms, social marketing tools and social listening software.
- Knowledge of search engine optimization (SEO).
- Advanced understanding of Google Analytics and Google Tag Manager.
- Experience working within cross-functional marketing and creative teams.
- Excellent written and verbal communication skills.
Pay and benefits:
- Medical, dental and vision insurance.
- Company paid life insurance.
- 401(k) savings plan with company match.
- Paid time off and paid holidays.
- Results-based incentive pay program where you can earn above and beyond your base pay.
- Tuition reimbursement.
- See full list of marketing benefits.
Schneider's inclusive culture
Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, national origin, sex, gender, gender expression, age, religion, sexual orientation, ability, medical condition, veteran or military status, experience, and background. This diversity and openness ensure all associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking, and cultivates leadership. Any applicant may request a reasonable accommodation to complete a job application, pre-employment testing, or job interview or to otherwise participate in the hiring process consistent with the Americans with Disabilities Act (ADA) by contacting their Recruiter, Human Resources Business Partner, and/or Human Resources Leave Administration.
Job ID: 250452