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Life as an All-Star

Schneider billboard reads "Truck drivers needed. All experience levels. Get home weekly."

I could not have imagined the different opportunities I would have as a result of becoming a Schneider Tanker driver in 2012. One of the biggest is the chance to be featured as a Schneider All-Star. The All-Star program is a series of profiles that highlight Schneider company drivers. Those stories are shared across Schneider’s social media platforms and featured across recruiting efforts. Participating in the program has been incredible. I never thought my story would reach as many people as it has. What I really didn’t expect was to become sort of a celebrity.

What it’s like to be recognized

Since my All-Star profile was released,, I received numerous messages from drivers who read my story or saw my picture on a poster. I would receive messages from drivers saying, “Hey man, check this out. You’re in this truck stop!” While I was driving from Green Bay, Wis. to Gary, Ind., I saw myself on a Schneider billboard north of Milwaukee. I even met a girl while I was up in Green Bay who said, “You’re the billboard guy.” She didn’t think it was a real driver up there.

When they told me they would use my picture in recruiting collateral, I definitely wasn’t expecting to see myself on a billboard – or in a newspaper. I was also featured in an article of a Pittsburgh-area newspaper.

Helping drivers see their potential

That said, the many conversations I have had with new drivers who read my story before coming to work for Schneider have been the most rewarding outcomes of participating in the All-Star program. One of the drivers I trained in Houston told me my story was one of the reasons why he chose to come work with Schneider instead of another carrier. He said I made it sound like a good company to work for.

It is critical for people considering a driving career with Schneider to hear firsthand experiences from real drivers. It has been an honor to share my stories and experiences with these people.

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About the author
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Lucas Karcher lives in western Texas. He has been driving for three years with Schneider. He started driving Tanker Over-the-Road, became a training engineer in 2013 and recently moved up within the company as a bulk driver safety leader. A featured All-Star and former English teacher, Lucas is always learning.

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