We spent the fall singing at multiple stops for the Citizen Driver program put on by Travel Centers of America. We were able to sing my new song, "I Drive" at the truckstop naming ceremonies for the five chosen drivers of the prestigious award. I was able to speak at each event and tell the Highway Angel message and connect it with their Citizen Driver program, both of which honor truck drivers who perform extraordinary acts.
We also got to perform at the annual Iowa 80 Walcott Truckers Jamboree, truckstop festivals that included cookouts, giveaways, football tailgates, caricature artists and more, and will be wrapping the year with our final tour stop in Nashville, TN ... our own backyard and Music City! Local TV outlets will be promoting this show, local Nashville radio, a live broadcast on site by Renegade Radio Nashville, the Monster energy girls, food and drink sponsors, and much more.
In addition to all of this, I have a new single out on radio this year, so we have been able to couple a radio tour in with our travels. We have visited radio stations across the country, and have a total of 102 stations currently playing "Goodbye Go." That has lead to people showing up at the truck stop events because they knew my song from the radio, so it has opened up our audience reach and demographic, which has been wonderful. AND my new record, "2 Peaches 6 Cookies," is currently available in all TA/Petro locations across the country and selling out!
What’s next?
We are already in discussions to plan for 2016 and are looking at a whole new spin on reaching drivers and delivering our message. We are looking to add a major military tie in to the tour next year and make recruitment a main focus alongside image. We are constantly open to new ideas and value new methods and possibilities to grow our brand.
I am beyond honored to be the Highway Angel spokesperson and to work with Schneider to promote this industry I love so much. I have met so many Schneider drivers and I know how much they also value their company. I own lots of orange now, and wear it with pride (Even though I went to college at the University of Oklahoma, so this was initially tough!).
I look forward to the year ahead and continuing to meet drivers and spread the message of this industry that I now call family. Thank you from the bottom of my heart for allowing me the opportunity to literally sing the praises of the trucking industry and for trusting in me to sing, speak and deliver our message across the country. Here's to the future!
