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Why Schneider is going 'Red' on Fridays
Schneider associates wearing red on Friday to remember everyone deployed
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May 22, 2020

Al Schneider was a soldier in the Army National Guard, so naturally Schneider’s commitment to supporting military servicemen and veterans began when he founded the company in 1935.

With over 15 percent of our drivers and associates having served in the armed forces it is a discipline we practice daily through our military program since our inception. As a veteran myself and the facilitator of the Ride of Pride page on Facebook I was looking for opportunities to further grow our veteran support community and participating in R.E.D. Friday was one of them.

What is R.E.D. Friday?

R.E.D. is an acronym for Remember Everyone Deployed. Family, friends and coworkers who are “stateside” don an article of red clothing on Fridays as a way to support soldiers who are in a foreign land.

R.E.D. Friday has a few variations of origin stories and although the idea has evolved in different ways, here at Schneider we are swapping out our signature orange for red every Friday.

Why wear red on Friday for deployed soldiers?

Deployment is not just for times of war; thousands of soldiers are away from their loved ones every year. It is hard for a soldier, but it is also hard on those left behind. Wearing red on Fridays can create a bond and community of love and support without the exchange of words.

We are joining the movement here at Schneider from the drivers in our trucks, mechanics in our shops and associates in our offices — it is our hope that we go from Omaha Orange to R.E.D. every Friday. We are documenting this on our Facebook page in a special R.E.D. Friday album.

This page features our Ride of Pride military tribute trucks, and through our trucks we have also created a community of veterans and civilians joined together in solidarity to show their patriotism and appreciation for our nation’s heroes.

Let’s see your R.E.D. Friday photos

Share your photos and videos showing your support for the deployed and our veteran community by messaging them to us on our Ride of Pride Facebook page.

About the author
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Nichole Garcia has been with Schneider Corporate Marketing since December 2018. She prides herself on the knowledge and experiences she has gained as an Army veteran, wife, mom and entrepreneur. Her free time is spent cheering on her three boys in any of the eight combined sports they play. Family and friends are very important to her, and she feels lucky that Schneider is a big part of that.