Al Schneider was a soldier in the Army National Guard, so naturally Schneider’s commitment to supporting military servicemen and veterans began when he founded the company in 1935.
With over 15 percent of our drivers and associates having served in the armed forces it is a discipline we practice daily through our military program since our inception. As a veteran myself and the facilitator of the Ride of Pride page on Facebook I was looking for opportunities to further grow our veteran support community and participating in R.E.D. Friday was one of them.
What is R.E.D. Friday?
R.E.D. is an acronym for Remember Everyone Deployed. Family, friends and coworkers who are “stateside” don an article of red clothing on Fridays as a way to support soldiers who are in a foreign land.
R.E.D. Friday has a few variations of origin stories and although the idea has evolved in different ways, here at Schneider we are swapping out our signature orange for red every Friday.
Why wear red on Friday for deployed soldiers?
Deployment is not just for times of war; thousands of soldiers are away from their loved ones every year. It is hard for a soldier, but it is also hard on those left behind. Wearing red on Fridays can create a bond and community of love and support without the exchange of words.