Editor’s note: This is the first in a five-part series on a company-wide Driver Experience initiative.
National Truck Driver Appreciation Week is an important time to recognize drivers, and we have plans in place to do so (more on that below), but such recognition should extend well beyond one week. At Schneider, we’re doing just that with a long-term company-wide initiative launched in 2018 aimed at improving our driver’s work experience.
Driver Experience Initiative – All in to make drivers’ jobs easier
We’ve raised awareness for every single associate in the company regarding their impact on the driver experience – particularly as it relates to the value of time and driver treatment.
I introduced the initiative while sharing the stage with dozens of professional drivers at Schneider’s annual meeting in February (pictured), and I’ve shared monthly video updates about Driver Experience progress with all company associates. We’ve also set up an internal email inbox for all associates to share any ideas to improve the driver experience. All ideas are reviewed by a new Driver Experience Team.
The Driver Experience Team was established to identify strategic initiatives that will improve drivers’ work experience. The Team’s goal is to:
- Identify and prioritize actions — both short and long term — based on those that will have the highest positive impact on drivers.
- Identify department-wide actions and engage all leaders to create a better driver experience.
- Educate associates by explaining issues, communicating actions and sharing success stories.
We’ve conducted driver focus groups and surveys as a way to get direct driver feedback to inform our decisions, and the four remaining parts in this blog series will outline in great detail some of the progress we’ve made.
Driver Appreciation Week 2018 – Engaging with our driver family