Ride of Pride
Rolling tributes to military past and present
Schneider has been selected by Freightliner to receive 12 Ride of Pride trucks through the years, a special fleet of trucks designed to be rolling tributes to members of the military, captained by an elite team of Schneider drivers with military experience.
History of the Ride of Pride
The Ride of Pride originated in 2001, when Ed Keeter, a shift manager and U.S. veteran at Freightliner’s manufacturing plant in Cleveland, N.C., proposed the project as a way to honor military veterans. It quickly became part of a national effort that includes participating in major events like the annual Ride for Freedom (Rolling Thunder) and Wreaths Across America.
“Schneider has shown a great commitment to the U.S. military since its very beginning. Freightliner is proud to share this special vehicle with a carrier that feels as strongly about those who serve as we do.”
Ride of Pride fleet close-up
The 2020 Canada Ride of Pride truck is a Freightliner Cascadia® that features a Cyclone Helicopter, the HMCS Halifax, an Airforce CF-18, the Canadian National Vimy Memorial and other images to remember and honor Canadian service members.