
Ride of Pride
Rolling tributes to military past and present
This special fleet of trucks acts as a rolling tribute to veterans and is captained by an elite team of drivers with military experience. Over the years, Schneider has received 14 Ride of Pride trucks from Freightliner – the most awarded to any carrier. This distinction reflects our status as a top military-friendly employer in the trucking industry, with 19% of Schneider associates having military experience.
Ride of Pride fleet close-up
History of the Ride of Pride
The Ride of Pride originated in 2001, when Ed Keeter, a shift manager and U.S. veteran at Freightliner’s manufacturing plant in Cleveland, N.C., proposed the project as a way to honor military veterans. It quickly became part of a national effort that includes participating in major events like the annual Ride for Freedom (Rolling Thunder) and Wreaths Across America.
“Schneider has shown a great commitment to the U.S. military since its very beginning. Freightliner is proud to share this special vehicle with a carrier that feels as strongly about those who serve as we do.”