Schneider Hosts Free ‘Alive at 25’ Distracted Driving Class for Teens

By Andrea Sequin May 15, 2017
Alive at 25 Class

Schneider’s No. 1 core value is not “Safety First and Sometimes.”

It’s “Safety First and Always.”

Operating our business safely is critical, and our efforts also extend into safety advocacy in the lives of our associates and our communities.

“National Distracted Driving Awareness Month” in April was a perfect example. Throughout the month we:

  • offered an opportunity for Schneider associates to sign the “I drive distraction-free” pledge and get a free window cling.
  • sent out frequent emails to associates with distracted driving facts, myths, videos and tips.
  • hosted a free class for associates’ teenage family members to learn about the dangers of distracted driving.

‘Alive at 25’ distracted driving class for teens

The statistics are staggering:

  • Traffic crashes are the leading cause of teen fatalities, accounting for 44 percent of teen deaths in the United States.
  • 10 percent of all drivers 15 to 19 years old involved in fatal crashes were reported as distracted at the time of the crashes (National Highway Traffic Safety Administration).

That’s why Schneider chose to offer a free distracted driving course to Schneider associate’s family members who are between the ages of 15 and 19 — teens only; no parents.

Even on a beautiful spring day in Green Bay, Wis., a total of 43 teenagers attended the April 22 course, which was taught by an instructor trained with the National Safety Council’s “Alive at 25” curriculum, which includes:

  • Defensive driving strategies to keep safe on the road
  • Decision-making and responsibility-taking
    • Interactive media
    • Workbook exercises
    • Role-playing
    • Class discussions

Randy, the instructor, said it was by far the largest class he’s ever taught — more than double the number he has seen.

“Alive at 25” distracted driving class teen testimonials:

  • Katie came because of her parents’ desire, but she was glad she came and learned a lot. Driving a car means that both her safety and that of the others she shares the road with, is something she always has to keep in mind.
  • Christopher’s mom wanted him to attend, but he also learned a lot. While he doesn’t drive yet, he plans to apply the safe driving principles he learned in the class.
  • Tim realized the freedom he has with a driver’s license also comes with responsibilities. He knows his actions behind the wheel impact the lives of others.

Whether you’re a teenager with a new driver’s license, a professional truck driver with millions of miles of experience or just a motorist trying to get from point A to point B, your actions behind the wheel impact the lives of others.

More distracted driving resources:

Will you commit to driving distraction-free?

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About the Author

Andrea Sequin IMG

Andrea is Director of Regulatory Services at Schneider. She has been with the organization since 2004, primarily in safety and regulatory areas. She previously worked in Operations for Schneider’s Tanker division. She holds an MBA from University of Wisconsin-Oshkosh and a bachelor’s degree from the University of Wisconsin-Green Bay. She is an active member of the Transportation Research Board – Truck and Bus Safety subcommittee. She is also a current member of the American Transportation Research Institute’s (ATRI) Research Advisory Committee. She lives in Green Bay, Wis., with her family.

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